This time it is about social proof. That is all the forms of testimonials, reviews and ratings from your clients.
Do you use social proof on your website?
Reviews and client ratings can make an enormous difference to a client's decision to work with you. Because that really takes trust. Certainly with a new client.
The impact of an online review is compared by nearly 90% of consumers to a personal recommendation.
That's not bad! And there's more to gain than you think.
By using what your customers write, you gain more insight into the value you deliver to your customer and the problems you solve, written precisely in your customer's words. These insights are very valuable for writing copy and describing your offer.
Now, it's not always easy to get a review. But you can help your customer tremendously with that.
Make it easy for your customer by asking 3 main questions:
- What problem or desire did you have when you came to me?
- What is the best result you have now after our collaboration, or after purchasing or using my product?
- If you were to recommend me to others, what would you say?
And then 2 more additional questions:
- Do you have any feedback for me to make the collaboration or my product even better? Or anything else you would like to share with me?
- May I use your review on my website and socials?
Reviews with a name and photo work even better, so include them whenever you can.
Start today
If you're not doing it already, this is a good moment to start asking for feedback. Social proof really is gold on your website!
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