About me

The real lessons

After working for years in digital image editing and graphic production, I transitioned to creating websites a few years ago. Web design then became my complete focus.

In the beginning, I thought I mainly wanted to teach people how to do things themselves. But I soon discovered something about myself: I only truly become happy when I take care of people's worries. When I can actually help people instead of giving them even more to put on their plate.

My clients want to put their energy into what they're good at – their own craft. And I want to put my energy into what I'm good at: ensuring their website works well and tells their story. Win-win.

That clarity feels like a gift. After years of searching, I now know exactly what gives me energy.

Learning from practice (and from life)

The past few years haven't only been professionally intensive. Personally too. We bought a house here in Sweden – in hindsight at the worst moment and financially not the smartest move. But it taught me something important: you can keep fighting with what's already been played, or roll up your sleeves and make the best of what's there.

And actually, that applies to so much more in life. I look at perfection differently than before. It's not about having the perfect house or the perfect website, but about enjoying what really matters. Since 2024 I've been vegan, I exercise a lot and feel better in my body than ever. Not because everything is perfect, but because I've learnt to focus on what's truly important.

Why I love this work so much

Something magical happens when I work with entrepreneurs who are truly passionate about their craft. Like a startup entrepreneur whose business is developing rapidly and who constantly comes with new challenges. We grow together – his business develops, his website grows along, and I learn something new with every challenge.

Or an entrepreneur who creates learning methods for disadvantaged children. She trusts me, values my work, and does something that makes the world a little better. If I can contribute to that by creating a website that tells her story well, then that makes me happy too.

Is that for myself or for my client? No idea. Doesn't matter either.

The long road to get here

After being self-employed for almost my entire adult life (not always the easiest path), I'm proud of where I stand now. It took time – and lots of study, from web design academies to marketing courses – but I can now truly choose who I want to work with.

No politics, no hassle. Just creating beautiful websites for people who contribute something good to the world.

More than just a website

What I've discovered is that building a website is much more than technique and design. Just like renovating a house – I can renovate a room, but for electricity and plumbing you really need a professional. That's how I work too: I take those worries away so you can focus on your craft.

And because I keep learning so much myself (this semester SEO is on the agenda), I can look not only at how your website looks, but also at the user experience and the results it delivers. So your investment is future-proof.

Looking ahead

I enjoy building long-term relationships with clients who grow and develop alongside me. And I keep working on creating quality in both work and life.

Because that's what it's ultimately about: building something beautiful together that truly makes a difference, whilst you can also live your best life.